The impact and influence of Consumer Generated Content is increasing all the time. CX Index has a strong track record of enhancing online reparation with recorded improvements of over 800%
Here are some interesting stats on the effect
consumer reviews and generated content can have:
71% of people say that Consumer Generated Content influenced their decision to purchase a car.
Young and affluent individuals increasingly create and use consumer-generated content (CGC), with 54% of those aged 25-34 and as much as 87% of the respondents worldwide who earn $150,000 or more indicating CGC has influenced one of their offline purchases.
64% of US online consumers
conducted online research
before making a purchase
54% have done so on a
32% of US online
consumers and 23%
of European online consumers trust
information on a brand’swebsite
A 2009 Nielsen survey of 25,000 internet consumers from 50 countries found that 90% of respondents trusted recommendations from people they knew, while 70% trusted consumer opinions posted online.
Every online review that recommends your business is a powerful form of marketing.
At CX Index we leverage feedback to drive authentic positive social media content onto review sites, delivering engagement and trust, so shoppers buy more.
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“CX Index has had a phenomenal effect on our online reputation. I am in no doubt that this one facet of the exceptional CX Index tool returns a high multiple in ROI when tracked against the cost of the product.”
Head of Brand Loyalty and CX Index client
How understanding customer experience in the competitive landscape enhances business performance.
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