The impact and influence of Consumer Generated Content is increasing all the time. CX Index™ has a strong track record of enhancing online reparation with recorded improvements of over 800%
Here are some interesting stats on the effect
consumer reviews and generated content can have:
71% of people say that Consumer Generated Content influenced their decision to purchase a car.
Young and affluent individuals increasingly create and use consumer-generated content (CGC), with 54% of those aged 25-34 and as much as 87% of the respondents worldwide who earn $150,000 or more indicating CGC has influenced one of their offline purchases.
64% of US online consumers
conducted online research
before making a purchase
54% have done so on a
32% of US online
consumers and 23%
of European online consumers trust
information on a brand’s website
A 2009 Nielsen survey of 25,000 internet consumers from 50 countries found that 90% of respondents trusted recommendations from people they knew, while 70% trusted consumer opinions posted online.
Every online review that recommends your business is a powerful form of marketing.
At CX Index™ we leverage feedback to drive authentic positive social media content onto review sites, delivering engagement and trust, so shoppers buy more.
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“CX Index™ has had a phenomenal effect on our online reputation. I am in no doubt that this one facet of the exceptional CX Index™ tool returns a high multiple in ROI when tracked against the cost of the product.”
Head of Brand Loyalty and CX Index™ client
How understanding customer experience in the competitive landscape enhances business performance.
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If you would like any further information on CX Index™ please contact us now!